The phrase references the social activities and relaxation that occur after a day of skiing in the Big Sky, Montana, area. This typically involves gathering at bars, restaurants, or other venues to enjoy drinks, food, and socializing with fellow skiers and snowboarders. For example, live music or happy hour specials are commonly associated with this type of post-ski experience.
The practice provides a significant boost to local economies during the ski season. Establishments benefit from increased patronage, and the vibrant atmosphere enhances the overall appeal of Big Sky as a destination. Historically, the ritual has evolved from simple gatherings to more elaborate events and offerings, reflecting the growing sophistication of the ski industry and the desires of its participants.
