The term refers to guided excursions focused on experiencing local craft beer offerings within a specific geographic region known for its expansive landscapes. Such curated trips typically involve transportation between breweries, often including samplings and insights into the brewing process. These events provide an opportunity to discover and appreciate regional beer styles.
The significance of these excursions lies in their ability to promote local breweries and enhance tourism. By providing a structured and educational experience, they contribute to the appreciation of craft beer culture and foster economic growth in the region. Historically, organized brewery tours have emerged as a way to connect consumers directly with the producers, offering a deeper understanding of the art and science of brewing.