This beverage option presents a lighter variation within the Blue Moon Brewing Company portfolio, typically packaged in aluminum containers. Its formulation prioritizes a lower calorie and carbohydrate content compared to traditional wheat ales, often featuring citrus fruit notes for a refreshing profile.
The popularity of lighter, fruit-infused beers reflects a growing consumer interest in beverages that align with health-conscious lifestyles without sacrificing flavor. The availability in a canned format enhances portability and convenience, catering to outdoor activities and social gatherings. Historically, the rise of craft brewing contributed significantly to the diversification of beer styles and packaging options, including innovations like this.