These represent promotional offers associated with a specific retailer, providing customers with opportunities to reduce the cost of their purchases. Such offers can be distributed through various channels, including email marketing, affiliate programs, and dedicated coupon websites. An example would be a discount code that allows customers to receive a percentage off their total order or free shipping on qualifying purchases.
The significance lies in their capacity to drive sales and customer acquisition. By incentivizing purchases with reduced prices, businesses can attract new customers and encourage existing ones to make repeat purchases. The history of this practice reflects a broader trend in marketing, evolving from traditional print media to digital platforms, enabling wider reach and more targeted distribution of incentives.