The phrase denotes promotional events featuring temporary outdoor structures offered at significantly reduced prices by a discount retailer. These events often involve substantial markdowns on seasonal merchandise, specifically targeting customers seeking value-driven purchases of outdoor living products. For instance, consumers might find deeply discounted gazebos alongside other outdoor items during such a promotional period.
Such sales events are important for retailers as they serve to clear out seasonal inventory, generate store traffic, and attract price-sensitive consumers. The benefit to the consumer lies in acquiring typically expensive items, like outdoor shelters, at a fraction of the regular cost. Historically, these types of sales events have been used by retailers to stimulate demand during off-peak seasons or to liquidate surplus stock following a popular seasonal period.
