The addition of new member institutions to the Big Sky Conference is a process influencing the league’s competitive landscape, geographic footprint, and overall stability. For example, adding a university with strong athletic programs and a substantial endowment can significantly elevate the conference’s profile.
Enlarging the conference can enhance revenue streams through increased media deals and ticket sales. It also presents opportunities for broader recruiting bases and potentially stronger athletic performances across various sports. Historically, such actions have been driven by factors such as improving competitiveness, addressing geographic gaps, and ensuring long-term financial viability.