The phrase describes a promotional period offered at a specific venue, Rosa Sky, typically involving reduced prices on drinks and appetizers. These promotions are commonly scheduled during the early evening hours, offering an incentive for patrons to visit the establishment before the peak dinner rush. As an example, select cocktails and small plates might be offered at a discounted rate between the hours of 4 PM and 7 PM.
Such promotional events are strategically important for businesses in the hospitality sector. They can drive increased traffic during traditionally slower periods, enhance brand visibility, and foster customer loyalty. Historically, the concept of offering discounted fares during off-peak times dates back to the early 20th century, primarily within the transportation industry, but has since been successfully adapted by restaurants and bars.
