The term references a specific luxury watch model, enhanced with extensive diamond or gemstone embellishments. These modifications, commonly referred to as “icing,” significantly alter the watch’s original aesthetic, adding considerable value and visual impact. For example, a stainless-steel version of the mentioned watch can transform into a piece costing several times its original price after being extensively set with diamonds.
This type of modification is undertaken to express a wearer’s affluence and personal style. It leverages a foundation of horological excellence and infuses it with overt displays of wealth and craftsmanship. Historically, embellishing timepieces with precious stones has been a way to elevate the status of an already prestigious object, turning it into a unique status symbol.