A document outlining the responsibilities, qualifications, and objectives for a temporary work opportunity within a marketing department or organization. It typically includes a summary of the company, the role of the intern, specific tasks to be performed, desired skills and experience, and information regarding compensation and duration of the opportunity. For example, it might detail tasks such as assisting with social media campaigns, conducting market research, or creating marketing materials.
Clearly defined roles offer multiple advantages. Organizations benefit from a well-structured program, attracting qualified candidates and ensuring interns contribute meaningfully to departmental goals. For individuals seeking experience, a comprehensive overview provides clarity regarding expectations, allowing them to assess their suitability for the role and to maximize their learning during the internship. Historically, these documents have evolved from simple task lists to comprehensive guides, reflecting the increasing value placed on structured experiential learning within the marketing profession.
