This is the in-flight retail service offered by Korean Air, providing passengers with the opportunity to purchase a variety of goods during their flights. These items typically include cosmetics, fragrances, liquor, electronics, and accessories. As an example, a traveler might acquire duty-free skincare products or a luxury watch while en route to their destination.
The availability of this service enhances the passenger experience by offering a convenient shopping option within the confined environment of air travel. Historically, such onboard retail programs have been a significant revenue stream for airlines, contributing to their overall profitability and allowing them to offer competitive pricing on flights. This convenience also allows travelers to purchase gifts or personal items they may have forgotten or were unable to obtain before departure.
