live

The phrase signifies the act of accessing a specific radio station, 97.3 The Sky, via a live audio stream. This indicates a method of real-time radio consumption, often facilitated through a website or mobile application. The capability enables individuals to hear the broadcast as it is occurring, irrespective of their physical location within the station’s traditional broadcast range.

Such functionality broadens accessibility to the radio station’s programming. Listeners gain the advantage of enjoying content beyond the limitations of standard terrestrial radio reception. This accessibility fosters increased audience engagement and can solidify a radio station’s presence in a competitive media landscape. Historically, this type of online access represents a transition from solely geographic-based broadcasting to a model accommodating a global audience.

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The phrase represents a specific radio station’s broadcast (97.3 The Sky), combined with the desire to access that broadcast in real-time via the internet, on the current day. Individuals use it as a search term to find the online streaming option for this particular radio station. It indicates an intention to hear the stations programming as it airs, without delay.

The ability to access a radio station’s live stream provides convenience, allowing listeners to tune in from any location with internet access, transcending traditional geographic limitations. This functionality supports wider listenership, potentially increasing the station’s audience reach and advertising revenue. Furthermore, it caters to audiences who may prefer digital listening options or lack access to traditional radio receivers. Historically, the transition from purely terrestrial radio to including online streaming has been a crucial step for stations to remain competitive and relevant in a digital age.

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