Aerial communication, achieved through various methods, encompasses visual displays in the atmosphere intended to convey information to a target audience. Examples include skywriting performed by aircraft, projected images using lasers onto clouds, and banners towed behind planes. These techniques transform the open expanse above into a canvas for disseminating announcements, advertising products, or expressing sentiments.
The practice provides a unique and often impactful medium for reaching large numbers of people simultaneously. Its effectiveness lies in its novelty and the inherent attention it commands. Throughout history, from simple smoke signals to sophisticated light shows, the allure of conveying information through the atmosphere has persisted, reflecting the desire to communicate broadly and memorably.