The annual gathering held in a specific region of the state, focused on musical performance, draws attendees to southwestern Montana. It features a diverse lineup of artists, typically spanning genres like country, rock, and Americana. The event aims to provide a memorable experience within a scenic outdoor setting.
Such events significantly contribute to the local economy through tourism revenue, supporting businesses in hospitality, dining, and transportation. Furthermore, they offer opportunities for cultural enrichment and community building, fostering a sense of place and shared experience. Historically, open-air music events have played a vital role in celebrating artistic expression and attracting visitors to rural locales.