The multifaceted program offers incentives within a specific network of resorts and properties, primarily located in a mountainous region renowned for its expansive terrain. Participation grants access to a tiered system of benefits, accrued through spending and engagement within the affiliated venues. Examples include discounts on lodging, lift tickets, dining, and other recreational activities at participating locations.
The significance of this program lies in fostering customer loyalty and encouraging repeat visitation to affiliated establishments. By providing tangible value and exclusive opportunities, it incentivizes patrons to prioritize these specific destinations over competitors. Historically, such reward structures have proven effective in cultivating long-term relationships with customers, increasing brand recognition, and driving revenue within the hospitality and tourism sector.