The expression refers to a specific design and brand of children’s sleepwear. It typically features a cartoon lion cub in a skyscape setting and is associated with a particular company known for its soft, bamboo-derived fabrics. An example would be a footed pajama set adorned with this distinctive character and celestial background, manufactured and sold by the brand.
The popularity of these items stems from several factors. The appealing design aesthetic is frequently favored by parents and children. Furthermore, the purported comfort and breathability of the fabric contribute to a perceived improvement in sleep quality. The brand’s marketing strategies, emphasizing quality materials and appealing designs, have also played a significant role in its market presence.