The phrase refers to a weather-related segment featured on WSFA, a television station. These segments likely visually depict or artistically interpret weather patterns and forecasts. For example, a meteorologist might use digital tools to “sketch” expected cloud cover and precipitation across a geographical area during a weather broadcast.
Such visual presentations offer benefits of enhanced comprehension for viewers. Complex meteorological data is made more accessible and engaging. By providing a visual representation, the communication of weather information becomes more effective, contributing to public awareness and preparedness. Historically, the transition from purely verbal forecasts to visually-supported presentations has marked a significant advancement in weather broadcasting.